Key Takeaways
- For retailers with an existing ERP: Middleware approaches like DezemberHub, when you want to keep your existing system
- For online-only retailers: Consider all-in-one systems if you want to consolidate processes in a single interface early on
- For shop operators: Magnalister as a plugin solution directly within your shop
- For small retailers: Billbee with its volume-based pricing model for a lean entry
Anyone selling on Amazon, OTTO, Kaufland, or Zalando needs a tool that keeps stock levels, product data, and orders in sync between their ERP and the marketplace. Which multichannel software fits your business?
In this market overview, we present 8 multichannel solutions for the German market. You'll get price ranges, typical use cases, and an honest assessment from our perspective as a middleware provider.
How to Read This Overview
This article is not an independent lab test. It is based on publicly available vendor information, documentation, pricing overviews, and our market experience in the multichannel space as of April 2026.
Where prices, integrations, or channel counts are project-specific, we give price ranges or qualitative assessments rather than seemingly precise figures.
Binding information can be found on the respective vendors' websites.
Why Multichannel Selling Matters for Retailers Today
Reach through additional sales channels
manual effort with clean automation
Visibility across stock levels, orders, and product data
Amazon, eBay, OTTO, Kaufland, and Zalando each reach different target audiences. Every additional channel expands your reach, but also increases the coordination effort for stock levels, product data, and order processing.
This is where multichannel tools come in. They connect your ERP to all marketplaces and automate:
- Product data and listings
- Stock synchronisation
- Order import and processing
- Price updates
Two Approaches: System Migration vs. Middleware
Before choosing a tool, it is worth asking a fundamental question: do you want to keep your existing ERP, or are you willing to switch to a new all-in-one system?
Complete System (All-in-One)
Combines ERP, shop, and marketplace integration in a single system.
Strengths:
- • Unified interface for many processes
- • Fewer external interfaces
- • Broad feature set
Assessment:
- • System migration and an implementation project are typically part of the onboarding
- • The switch affects existing processes
- • Transition costs should be factored in
- • Staff need time to adapt to the new way of working
Examples: PlentyONE, JTL-Wawi, Xentral
Middleware (Add-On) Our Specialisation
Connects to your existing ERP. Your ERP system and your workflows remain intact.
Strengths:
- • Existing systems remain in use
- • Go-live often possible without lengthy migration
- • Less disruption to existing structures
- • Staff continue working with familiar processes
Assessment:
- • The quality of the integration depends on the ERP
- • An additional system is added
Examples: DezemberHub, Channable, ChannelEngine
What We Look At in This Market Overview
For our assessment, we examine the same core questions across all 8 solutions:
Marketplace Coverage
Number and quality of integrations
ERP Integration
Connection to existing systems
Real-Time Sync
Speed of stock level updates
Ease of Use
Onboarding and daily use
Setup Time
Time to go-live
Support Quality
Availability and expertise
Pricing model
Transparency and Fairness
Documentation and Support
Availability, help centre, and project guidance
The 8 Multichannel Tools at a Glance
DezemberHub is a middleware that connects existing ERP systems directly to marketplaces. Your system stays in place, and Amazon, OTTO, Zalando, and 50+ additional marketplaces are added without disrupting your processes.
Strengths
- ✓ Deep ERP integration (JTL, Sage, SAP, Diamod, Sontec...)
- ✓ No system change required
- ✓ Real-time inventory synchronization
- ✓ Direct support from our technical team in Germany
- ✓ Branches usable as shipping locations
- ✓ Quick start possible, as no data migration is required
Assessment
- • Personal onboarding instead of self-service
- • Focus on the DACH market
PlentyONE (formerly plentymarkets), from Kassel, is a well-known all-in-one platform in the DACH region. The platform combines ERP system, shop system, and marketplace integration in one. A good fit for retailers who want to consolidate many processes in a single interface.
Strengths
- ✓ Extensive feature set
- ✓ Many marketplace integrations (150+)
- ✓ Large community and partner network
- ✓ Integrated payment processing
Assessment
- • Comprehensive system that requires a detailed planning phase
- • Consolidates processes in one system
- • The pricing model should match your volume
- • For teams with clear all-in-one requirements
Magnalister is a plugin for shop systems such as WooCommerce, Shopware, Magento, and PrestaShop. The marketplace integration runs directly from within the shop.
Strengths
- ✓ Direct shop integration
- ✓ Simple installation as a plugin
- ✓ Supports WooCommerce, Shopware, Magento, PrestaShop
- ✓ Quick start for shop operators
Assessment
- • Strongest in the shop environment
- • Optimized for the direct data flow between shop and marketplace
- • The effort for attribute mapping depends on the shop system and marketplace
- • Support mostly via ticket or email
JTL-Wawi is a German ERP system with a free entry-level version. Marketplace integration is handled via the JTL-eazyAuction module, which is billed based on edition and volume. For existing JTL setups, this is a familiar path.
Strengths
- ✓ Basic ERP system free of charge
- ✓ Strong Amazon/eBay integration
- ✓ Large German-speaking community
- ✓ Many extensions available
Assessment
- • Proven Windows-based solution for users of the JTL ecosystem
- • JTL is the central platform
- • Focus on selected marketplaces
- • Support depends on the package and partner
Billbee is a cloud-based solution for small to medium-sized retailers. The key differentiator: you pay per order, not a flat rate. A great fit for beginners and retailers with fluctuating order volumes.
Strengths
- ✓ Very easy to use
- ✓ Volume-based pricing model (from €9/month)
- ✓ No minimum term
- ✓ Good documentation
Assessment
- • Price and scope depend on order volume
- • Well suited for smaller ERP and shop setups
- • Particularly attractive for smaller volumes due to transaction-based pricing
Channable from the Netherlands is primarily a feed management tool with additional marketplace integration. It excels at product feeds for Google Shopping and other marketing channels.
Strengths
- ✓ Excellent feed management
- ✓ Many marketing channels
- ✓ Flexible rules and mappings
Assessment
- • Order synchronization available, but the focus is on feeds
- • Strong focus on feeds and campaigns
- • Pricing model depends on package, data volume, and channels used
Enterprise solution for international brands and larger retailers with broad channel coverage.
Lean ERP with multichannel features. Cloud-based, modern, and designed for growing businesses.
All tools at a glance: the comparison table
Swipe to see all columns
| Provider | Marketplaces | ERP integration | Operating model | Price / Model | Support | Assessment |
|---|---|---|---|---|---|---|
|
DezemberHub
ERP focus
|
50+ | Deep, depending on ERP | Middleware | On request | Direct point of contact | Retailers who want to keep their ERP system and add marketplaces |
| PlentyONE | 150+ | Proprietary system | All-in-one | On request | Ticket | Broad all-in-one system |
| Magnalister | 15+ | Shop systems | Plugin | Depending on plan | Direct shop integration for shop operators | |
| JTL + eazyAuction | 15+ | JTL-Wawi | ERP system + module | Depending on edition | Depending on package and partner | For existing JTL setups |
| Billbee | 15+ | Depending on setup | Cloud solution | from €9/month | Ticket | Good entry point for small volumes |
| Channable | 2.500+ | Feed/API-based | Feed management | Depending on package | Strong for feeds and campaigns | |
| ChannelEngine | 1.300+ | API/ERP-centric | Enterprise platform | On request | Enterprise | For international brands and larger retailers |
| Xentral | Core channels | Proprietary ERP | Cloud ERP | Depending on package | Depending on plan | For growing businesses with an ERP focus |
The prices and features listed reflect the status of our research as of April 2026 and are provided for orientation purposes. Binding information can be found on the respective providers' websites.
Which tool is right for your business?
Retailers with an existing ERP system
Multi-location retailers, mid-market businesses
You already use an ERP system like JTL, Sage, SAP, or Diamod and want to keep using it? A middleware connects to your system without replacing it.
Our assessment:
DezemberHub
Deep ERP integration, direct technical point of contact, no system change required
Note: Other middleware solutions may also be suitable if the existing ERP system is to be retained.
Online-only retailers
No existing ERP system
Starting fresh or don't have an established ERP system yet? An all-in-one system can simplify the start if you want to consolidate processes in a single interface from the beginning.
Our assessment:
Evaluate all-in-one systems
A good fit if you want to combine ERP system, shop, and marketplace in one solution from the start
Important: Check early on how well the chosen model can grow to accommodate branch and POS processes.
Shop operators
Shopware, WooCommerce, Magento
You have an online shop and want to sell on marketplaces as well? A plugin is often the most direct route.
Our assessment:
Magnalister
Directly in the shop, manageable onboarding, clear marketplace integration
Note: The focus is on shop-to-marketplace integration
Beginners / Small budget
Low order volume, testing
Just getting started and want to test the waters? A pay-per-order model can be a great fit.
Our assessment:
Billbee
Billed per order, making costs easy to calculate at low volumes
Note: Ongoing costs should be reviewed as volume grows
Frequently asked questions
Costs vary considerably depending on the model: from usage-based fees per order to monthly packages or custom enterprise offerings. What matters is whether setup, number of users, support, and transaction volume are included in the price.
No, not necessarily. Middleware solutions like DezemberHub connect to your existing ERP system. Your workflows remain intact and marketplaces are added on top. All-in-one systems consolidate more processes in a single system, but typically require a data migration.
It depends heavily on the approach. Middleware projects can often be set up more leanly because no data migration is required. Shop plugins allow a quick start, but don't cover every process. All-in-one systems typically require more lead time because data migration and process changeover are involved.
Through clean inventory logic and synchronization that matches your volume. When an item sells in a branch or on a marketplace, stock levels across all other channels should be updated promptly. For fast-moving items, a short update frequency is especially important.
Key marketplaces, depending on your product range, include Amazon, eBay, OTTO, Kaufland, and Zalando. Depending on the industry, specialized platforms such as About You, Douglas, MediaMarkt, or Limango may also be relevant.
Middleware connects your existing ERP system directly to the marketplaces. Your ERP system remains in place and marketplace processes run through it. An all-in-one system replaces the existing ERP system and combines ERP, marketplace, and often the shop in a single interface.
Yes, if your system accurately reflects branch inventory. Branches can then serve as shipping locations and make better use of existing stock, without you having to immediately set up a central fulfillment warehouse.
Very important, especially for complex requirements. What matters is not just the support channel, but how quickly you get help with data, process, or interface questions. Direct contact with the project team can save a great deal of time, particularly during the implementation phase.
When is DezemberHub the right choice for you?
Choosing the right multichannel software depends on your individual situation. The key question is how much of your existing structure you want to keep.
DezemberHub is built for retailers who want to continue using their existing ERP system while also becoming active on marketplaces like Amazon, OTTO, or Zalando, without launching a complex IT project.
If process stability, deep integration, and a direct technical point of contact matter to you, DezemberHub is a strong fit in our view. If you want to switch to a new overall system, you should check early on how well the chosen model will eventually integrate with branch and POS processes.
Which Tool Fits Your Setup?
In a brief conversation, we will look at your setup together and give you an honest assessment of which approach makes sense for you.