BITS marketplace connection: sell on Amazon, Zalando, and OTTO
The DezemberHub Connector connects your BITS ERP system with over 50 online marketplaces in real time. BITS remains your core system for items, POS, and purchasing. The Connector opens up the online market without any system change and without additional IT effort.
For all BITS users. Regardless of whether you are an ANWR, SABU, or Sport2000 member.
In brief
The BITS marketplace connection via the DezemberHub Connector is an interface that automatically synchronizes items, inventory, prices, and orders between the BITS ERP system and online marketplaces such as Amazon, Zalando, and OTTO. BITS remains the leading system. DezemberHub transfers data in both directions and enriches listings with ECC data.
- · Connection to over 50 marketplaces, with independent pricing per platform.
- · Real-time stock reconciliation, triggered by every POS transaction in BITS.
- · Available for all BITS users, regardless of ANWR, SABU, or Sport2000 membership.
More marketplaces. More opportunities.
Many BITS retailers already sell on individual platforms. DezemberHub extends that reach to over 50 marketplaces and adds additional features.
50+ marketplaces
Amazon, Zalando, OTTO, Kaufland, About You, eBay, Limango, and many more.
Real-time inventory sync
Every POS transaction in BITS updates the online stock on all marketplaces.
Independent pricing
Set individual prices for each marketplace, independently of one another.
For all BITS users
Available for ANWR, SABU, Sport2000 members, and independent retailers.
ECC data enrichment
Brand images, material information, and category data flow automatically into your listings.
Easy@Limit feedback
Online sales flow back into BITS and improve your purchasing and budget planning.
DezemberHub for every BITS user
Regardless of which buying group you belong to, DezemberHub is open to all BITS users. ANWR member, Sport2000, SABU, or independent specialty retailer, you get the same full-featured marketplace connection.
Minimal requirements, clear process. Connect your BITS ERP system with the marketplaces where your customers shop.
Request a free initial consultationANWR members
Supplement existing tools with 50+ marketplaces, real-time sync, and independent pricing.
Sport2000 retailers
Sell your Sport2000 range on Amazon, Zalando, and OTTO directly through DezemberHub.
SABU buying group members
Full BITS marketplace connection for shoe specialty stores in the SABU buying group, direct and without any additional requirements.
Independent specialty stores
Owner-operated shoe and sports stores without a buying group receive the same full-featured connection.
When a shoe gets sold twice
Imagine: a customer buys the last men's shoe in size 43 at your store in the morning. At the same time, another customer orders the same item on Amazon. Without real-time sync, the item gets sold twice. This costs you seller performance, Buy Box share, and customer satisfaction.
For multi-branch operations this is especially critical: when three locations each have one unit left and all are listed online, inventory sync must work quickly and reliably.
How DezemberHub solves this
Every POS transaction in BITS is followed by a stock correction on all marketplaces. Fast, reliable and automatic. Even with several branches.
Periodic synchronization
DezemberHub real-time sync
The ECC data pipeline
Here's how your enriched BITS item data flows to the marketplaces:
BITS item management
Base data: EAN, size range, color variant, price, inventory
ECC enrichment
Brand images, care instructions, material information, category data from the European Clearing Center
DezemberHub
Automatic mapping to marketplace categories, attribute translation, listing creation
Marketplace listing
Complete, marketplace-ready product page on Amazon, Zalando, and OTTO, without manual rework
Your ECC data works automatically for you
The ECC (European Clearing Center) has been networking the shoe and sports industry since 2008, and Brandt Software-Produkte lists the ECC as a cooperation partner (source: brandt-software-produkte.de, as of July 2026). BITS retailers receive standardised brand data directly into their ERP through it.
DezemberHub uses exactly this data: brand images, material information, care instructions, and categorizations are automatically mapped to Amazon and Zalando attributes. No manual entry, no duplicate data capture.
Size ranges and color variants from BITS are correctly translated to marketplace variants
ECC images and descriptions complete your listings without extra effort
Marketplace-specific required attributes are filled in automatically. This reduces queries and rejections from Amazon or Zalando.
NOS items are listed permanently and reactivated upon goods receipt
Online sales improve your Easy@Limit planning
Easy@Limit, the ANWR budget planning tool, plans your purchasing budgets based on your sales data. The more complete your sales history, the better the planning basis.
If your marketplace sales have not flowed back into BITS so far, they are missing from this planning basis. With DezemberHub, all online orders are imported as BITS customer orders and flow into your purchasing planning.
Better budget planning through a complete sales history including marketplaces
NOS items are identified in time. This helps reduce markdowns caused by late replenishment.
You can see which items are actually in demand online. This is valuable information for your next buying round.
The complete data flow
BITS: master data, prices, inventory
Foundation for all listings
DezemberHub: marketplace sales
Orders on 50+ platforms
Feedback into BITS
Orders imported as customer orders
Easy@Limit
Better purchasing planning through complete data
What does DezemberHub synchronize with your BITS ERP system?
BITS marketplace connection means complete data synchronization in both directions. Real time, without manual intervention.
Store inventory
BITS manages inventory per branch and central warehouse. DezemberHub aggregates all locations and updates online inventory in real time. Every POS transaction is followed by an immediate marketplace correction.
Size ranges & color variants
Complex shoe and sports variants with size runs and colour variants are mapped correctly to the requirements of each marketplace. Amazon and Zalando variants are taken into account automatically.
NOS items
Never-Out-of-Stock items from BITS are permanently listed on marketplaces. Replenishment orders and goods receipts reactivate availability without manual toggling.
Orders & markdowns
All marketplace orders are imported as customer orders into BITS. Cancellations and returns flow back correctly. Your markdown analysis remains intact.
All marketplaces for shoe and sports specialty retail
With DezemberHub you reach all relevant platforms via BITS, from the major generalists to specialized shoe and sports marketplaces.
How the BITS marketplace connection works
From the first inquiry to go-live: structured, personally supported, with a pilot phase.
Analysis
We review your BITS setup: branch structure, item data, buying group, and desired marketplaces.
Connection
DezemberHub is connected to your BITS. The ECC data enrichment is configured. You don't change anything in your system.
Pilot phase
Using real items from your BITS, we test inventory sync, order import, and listing quality. You see everything live before we start.
Fine-tuning
Together we optimize listings, pricing rules, and inventory buffers until your staff are confident and everything runs smoothly.
Go-live
Your range is live on all desired marketplaces. We remain your point of contact when requirements change.
Why BITS retailers choose DezemberHub
Designed for the specific requirements of shoe and sports specialty retail. BITS is your core, DezemberHub extends it to the online market.
BITS stays your main system
Item management, POS system, and ANWR processes remain unchanged. DezemberHub reads your data and brings it to the marketplaces.
Over 50 marketplaces
Amazon, Zalando, OTTO, eBay, About You, Kaufland, Schuhe.de, and many more platforms. Independent pricing per marketplace.
Real-time inventory sync
Every POS transaction in BITS updates the marketplaces promptly, even with several branches. This way you don't sell anything online that's already gone at the POS.
Personal support
Your contact knows ANWR, SABU, Sport2000, and the specifics of shoe and sports retail. Reachable directly by phone.
Shipping labels at the branch
DHL, DPD, UPS, and Österreichische Post are integrated. Marketplace orders are shipped directly from the branch or central warehouse.
No-obligation pilot phase
We set everything up and test with your real items. We only go live when you're satisfied. No minimum contract term.
Frequently asked questions about the BITS marketplace connection
Do I need to cancel my existing marketplace solution?
No. DezemberHub can run in parallel with any existing solution. Many BITS retailers start by using DezemberHub for newly added marketplaces. Canceling existing tools is not a prerequisite for getting started.
Does DezemberHub work without an ANWR membership?
Yes. DezemberHub does not require an ANWR membership and is available to all BITS users, whether ANWR member, Sport2000 retailer, SABU member, or independent specialty store. The connection is set up to fit each individual setup.
How does DezemberHub reduce overselling across multiple branches?
DezemberHub synchronises stock in real time. Every POS transaction in BITS updates the online stock on all marketplaces. In addition, you can define a safety buffer per marketplace, for example only offering online from 2 units in stock. This way you avoid overselling even in hectic sales phases.
Can I sell on Zalando with BITS?
Yes. DezemberHub connects your BITS ERP system directly with Zalando Partner Solutions. Items, inventory, prices, and orders are synchronized. The BITS Zalando interface via DezemberHub supports all shoe and sports categories including size ranges and color variants.
What is the BITS Amazon interface with DezemberHub?
The BITS Amazon interface via DezemberHub transfers your items from BITS directly to Amazon Seller Central. Product data is enriched with ECC information, inventory is synchronized in real time, and incoming orders are automatically imported as customer orders into BITS. No manual intervention required.
Do online orders feed into Easy@Limit planning?
Yes. All marketplace orders are imported as customer orders into BITS and flow into the sales history and purchasing planning. ANWR retailers with an Easy@Limit connection thereby get more complete planning data. Online sales improve the planning basis and help avoid markdowns caused by restocking too late.
Where do the complete product data for Amazon and Zalando come from?
DezemberHub combines your BITS item data with information from the ECC (European Clearing Center), which has been networking the shoe and sports industry since 2008 and which Brandt Software-Produkte lists as a cooperation partner (source: brandt-software-produkte.de, as of July 2026). Brand images, care instructions, material specifications and category data are added automatically. The result is complete, marketplace-ready listings without manual data maintenance.
How much does the BITS marketplace connection through DezemberHub cost?
DezemberHub starts with a free trial over 30 days. You begin with your email address, entirely without payment details. No automatic renewal. Marketplace selling via the Connector is billed on usage, and you'll receive the matching quote on request. No setup fee, no minimum term.
Ready to sell on 50+ marketplaces with BITS?
Connect your BITS ERP system with Amazon, Zalando, OTTO, and all other relevant marketplaces. Real-time inventory sync, ECC data enrichment, personal support. For all BITS users, with no prerequisites.
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30 days free, no payment details. No automatic renewal.