Kennel & Schmenger
Excellence in Shoemaking. Since 1918.
Premium shoe manufacturer Kennel & Schmenger has managed over 40 sales channels, its complete B2C retail business and B2B wholesale from a single system since 2017. The software adapts to the business as it grows, not the other way around.
The company
Over 100 years of craftsmanship from Pirmasens
Kennel & Schmenger is a family business that combines tradition, craftsmanship, lifestyle and quality. Founded in 1918 by Fritz Kennel, the company from Pirmasens has stood for the highest quality in shoe manufacturing for over 100 years.
Every shoe goes through at least 150 handcrafted production steps and consists of an average of 125 individual parts. Design, development, administration and production are all based in Germany.
With 18 own concept stores and outlet shops in Germany, Austria and Luxembourg, plus over 1,000 points of sale, Kennel & Schmenger has a presence in more than 40 countries.
The partnership
Trust that grows over the years
What began in 2017 as a collaboration with the predecessor of DezemberHub is today one of the deepest integrations we operate. Kennel & Schmenger trusts us not only with the day-to-day online business, but with the entire digital supply chain.
The integration grew step by step alongside the business: first individual channels, then the in-house ERP systems, and finally the complete omni-channel operation. No forced migration, no interruption to daily business.
We have built integrations with multiple in-house ERP systems and today handle the complete B2C retail business as well as B2B wholesale: from product data preparation and inventory synchronization through to returns processing.
The starting point
Complex challenges in Fashion-E-Commerce
Selling premium shoes on dozens of marketplaces sounds simple. In practice, it's one of the most complex tasks in e-commerce.
Complex attribute variations
Shoes have complex variations: models, colors, sizes, widths, materials. Every marketplace requires these attributes in a different format, with different mandatory fields and category structures.
Rapid marketplace growth
Online retail is growing, and with it come new marketplaces and sales channels. Every new channel means new requirements, new data formats and new processes in the existing system.
Constant collection changes
The fashion industry runs on seasons. Collection changes mean hundreds of products need to be updated, categorized and activated or deactivated simultaneously across dozens of channels.
Reducing and processing returns
The goal was twofold: reduce returns through precise product data and accurate size information, and process unavoidable returns automatically.
Omni-channel in practice
Kennel & Schmenger operates its own stores, its own eStores across Europe and accounts on dozens of marketplaces simultaneously. Inventory, customer data and orders must be synchronized across all channels without one system blocking another.
The solution
Everything from one system
DezemberHub connects Kennel & Schmenger's in-house ERP systems with all sales channels: stores, own eStores and marketplaces all work with the same inventory and data.
Ship to Store
Customers order online and collect their goods directly from the concept store of their choice.
Ship to Home
Direct delivery to the customer, fully automated. From order placement to shipping confirmation and tracking update without manual intervention.
Omni-Channel
Seamless connection of brick-and-mortar retail, own eStore and all marketplaces. Inventory, orders and customer data synchronized in real time across all channels.
Unified customer profiles
One customer. All channels.
Unified customer profiles link purchasing behavior in store with online purchases. Whether a customer shops at the Frankfurt concept store, on Zalando or in the own eStore, they are recognized across all channels and given personalized service.
B2C and B2B
Both worlds. One system.
Kennel & Schmenger uses DezemberHub to handle its complete B2C retail business across all marketplaces as well as its B2B wholesale business. Retailers and end customers are served from the same platform.
The results
8+ Years of measurable results
marketplace connection
Over 40 connected channels
From premium fashion marketplaces to their own Europe-wide eStore: DezemberHub connects Kennel & Schmenger with all relevant sales channels.
Premium Fashion
Europe's leading fashion marketplaces: Zalando, AboutYou, Breuninger, BestSecret, Veepee, Engelhorn, Fashionette, Görtz and more.
Outlets
Specialized outlet platforms for sale items and previous-season collections: OutletCity, Spartoo, Globus, Archivist and more.
Europe
Own eStores in 34 European markets: Germany, Austria, Switzerland, France, the Netherlands, Italy, Spain, Belgium, Luxembourg, Poland and more.
Worldwide shipping
International shipping to 50 countries worldwide, from North America to Japan and Australia. Logistics for all channels run fully automated from one system.
Discover more
Related to this success story
ERP for shoe retail
Inventory management, POS and marketplaces for specialty shoe and fashion retail in one system.
Marketplace integrations
Sell on Zalando, AboutYou, Amazon, OTTO and over 50 more channels directly from your system.
View prices
€50 base fee plus €50 per POS system. Revenue, locations and headcount are irrelevant.
Frequently asked questions
What software does Kennel & Schmenger use for online retail?
Kennel & Schmenger has managed its entire online retail operation with DezemberHub since 2017. More than 40 sales channels, the B2C retail business and B2B wholesale business all run through one system, connected to multiple in-house ERP systems.
How many marketplaces are connected through DezemberHub?
Over 40 channels are connected: premium fashion marketplaces such as Zalando, AboutYou and Breuninger, specialized outlet platforms, own eStores in 34 European markets and international shipping to 50 countries.
What does a cancellation rate below 0.05 percent mean?
Fewer than five out of 10,000 orders need to be cancelled. This is made possible by precise product data, accurate size and width information, and real-time inventory synchronization across all channels so that no unavailable items are sold.
Does DezemberHub also work with existing ERP systems?
Yes. At Kennel & Schmenger, DezemberHub is connected to multiple in-house ERP systems. The existing infrastructure remains in place; DezemberHub connects it with all sales channels and takes over product data, inventory, orders and returns.
Is DezemberHub worthwhile for smaller retailers too?
Yes. The model is usage-based: €50 base fee plus €50 per active POS system. Revenue, number of locations and headcount are irrelevant. From a single specialty store to a manufacturer with over 40 channels, everyone works in the same system.
Your next step
Ready for your own success story?
Whether 5 or 50 channels: DezemberHub connects your existing systems and lets your business grow channel by channel. Start for free with your email address, 30 days without payment details and without automatic renewal.
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