advarics marketplace connection: your data on 50+ marketplaces
Connect advarics.retail cloud-to-cloud with Amazon, OTTO, Kaufland, Zalando, and About You. No local server, no VPN. Your BTE Clearing Center master data flows directly into your listings.
DezemberHub is the marketplace connection for advarics: the Connector syncs products, inventory, prices, and orders between your advarics cloud ERP and over 50 marketplaces. advarics remains your core system, DezemberHub handles the connection to the outside world.
Try free for 30 days. Start with your email, no payment details, ends automatically.
Looking not for the connection, but for a new core system for your shoe or fashion store? View advarics in the provider comparison or how a system switch works without downtime.
Two cloud systems. One direct connection.
Most ERP systems run on local servers. advarics doesn't. Both systems communicate via REST API and run in the cloud. This makes the connection straightforward, with no on-site installation required.
Other ERP system + middleware
- VPN tunnel to local server required
- Local sync agent on the server
- IT department or external service provider required
- Connection outages during server updates or power failures
advarics + DezemberHub
- Direct REST API connection from cloud to cloud
- No local server, no VPN and no additional infrastructure
- Setup without an IT department and without an external service provider
- Always available, independent of server updates or power outages in the store
How your data flows
advarics.retail
Products, inventory, prices, orders
REST-API
DezemberHub
Mapping, enrichment, routing
Real time
50+ marketplaces
Amazon, OTTO, Zalando, About You...
Your BTE master data is ready for Amazon, Zalando, and OTTO.
advarics is directly connected to the BTE Clearing Center. This means your brand suppliers already send you complete product data, including descriptions, EAN barcodes, size charts, product images, and material details.
DezemberHub draws on exactly this data and builds marketplace-ready listings from it. No manual data entry, no data chaos. Your suppliers have already done the work.
What this means in practice:
- New collection imported into advarics, prepared as a listing on Amazon
- Supplier images and descriptions flow automatically into your listings
- Complete size runs and color variants from BTE Clearing Center data
- PRANKE data is also taken into account if your suppliers are connected there
1.200+
Retail businesses in the BTE Clearing Center
with around 4,400 locations
760
Brand suppliers transmit product data
directly to participating retailers like you
ca. 1,6 Mio.
Data records monthly via the Clearing Center
Master data, orders, delivery notes, invoices
Zalando via DezemberHub: more options, full control
DezemberHub supports Zalando with Fulfillment Solutions, Ship-from-Store, and additional channels. If you also use Connected Retail, both connections run in parallel without issues.
Zalando Connected Retail
The official Zalando program for brick-and-mortar retailers. When a customer opens Zalando, they see what's in stock in your store. Shipping takes place directly from your store.
- › Zalando only, no other marketplace
- › Ship-from-Store from your store only
- › No Zalando Fulfillment / no FBA model
- › advarics remains your core system
DezemberHub for advarics
DezemberHub connects your advarics to 50+ marketplaces at once. On Zalando, you can use additional fulfillment options as a result.
- › Amazon, OTTO, Kaufland, eBay, About You, Limango, and 50+ more
- › Zalando Fulfillment Solutions and additional Zalando channels
- › Shipping from store or central warehouse
- › Works in parallel alongside Connected Retail
Bottom line: Connected Retail covers Zalando Ship-from-Store. DezemberHub covers everything else. Together, they give you your complete omnichannel presence.
The right marketplaces for fashion, sport, and lifestyle
We know the marketplaces that work for fashion, sport, shoes, and lifestyle. These channels perform especially well for advarics retailers.
Zalando
Europe's largest fashion platform. Available alongside Connected Retail as a full marketplace channel for your advarics assortment.
About You
Strong in young fashion and lifestyle. Growing rapidly across the DACH region. Ideal for fashion and sport assortments from advarics.retail.
OTTO
Germany's second-largest e-commerce provider. Broad fashion and sport offering, strong brand affinity, loyal customer base.
Limango
Family fashion and branded goods at attractive prices. Ideal for children's and family fashion in lifestyle retail.
Built for fashion, sports, and lifestyle. Not for generic e-commerce.
Size ranges, seasonal goods, color variants, collection images. Anyone selling in lifestyle retail needs middleware that understands these requirements. DezemberHub does exactly that.
Size ranges translated automatically
Amazon Fashion, OTTO, and Zalando use different sizing systems. DezemberHub automatically translates your advarics size data into marketplace-specific formats: EU, UK, US, and standard clothing sizes.
Color variants as product families
Marketplaces like Zalando and About You require structured product families with color variants as child products. DezemberHub automatically builds these structures from your advarics item data.
Seasonal goods and collection changes
Spring collection goes live, winter stock is deactivated. DezemberHub mirrors your advarics season controls across all marketplaces. No manual toggling per channel.
Collection images from BTE, automatically
Supplier images received via the BTE Clearing Center are fed directly into your listings as main images and additional images. No manual image uploads, no coordination effort.
Branches and central warehouse combined
advarics retailers with multiple branches can route marketplace orders flexibly. Which branch has stock? That's where it's packed and shipped. Shipping labels print directly at the branch printer, with no new system required.
advarics.cash inventory sync in real time
When the last unit of a model is sold at the advarics.cash POS, DezemberHub updates the online inventory promptly. This reduces overselling and manual follow-up work.
Inventory, orders, prices, master data. All in sync.
advarics remains your core system. Data flows from there automatically to all connected channels.
Inventory
Every POS sale through advarics.cash, every goods receipt, and every return updates marketplace inventory promptly. This reduces overselling.
Orders
Orders from Amazon, OTTO, Kaufland, and all other channels flow automatically into your advarics. Branches or the central warehouse process them like regular sales.
Pricing
Central price management in advarics. Different marketplace prices, seasonal surcharges, or channel-specific discounts are all configurable.
Master data
Your advarics item data combined with BTE Clearing Center data produces complete, marketplace-ready listings. Sizes, colors, materials, images, all automatically.
Live in 4 steps. From the initial call to your first sale.
Fashion listings are complex. That's why we work through a structured pilot phase rather than at the push of a button.
Analysis
We review your advarics.retail setup: REST API configuration, item structure, existing BTE Clearing Center connection, and desired marketplaces.
Cloud connection
DezemberHub is connected cloud-to-cloud via the advarics REST API. BTE master data and supplier images are integrated.
Pilot phase
Testing with real items: review listings, validate size ranges and color variants, process initial test orders, set up shipping label printing. We go live only when everything works correctly.
Go-live
Your lifestyle range is live on all channels. We continuously monitor the connections and respond quickly to marketplace changes. You focus on your retail business.
Frequently asked questions from advarics users
advarics-specific questions we receive from fashion retailers and lifestyle specialty stores.
How do I connect advarics to Amazon, OTTO, and Zalando?
Through DezemberHub. Your advarics.retail is connected cloud-to-cloud via REST API to Amazon, OTTO, Zalando, and over 50 additional marketplaces. Product data, inventory, prices, and orders flow automatically. Fashion attributes such as sizes and colors are correctly mapped to the respective marketplace categories. The connection is set up in a structured process and tested together.
Does DezemberHub also work with advarics.cash?
Yes. advarics.cash is your branch's point of sale. When an item is sold there, DezemberHub promptly reduces the online inventory on all connected marketplaces. Conversely, online orders from Amazon and other platforms arrive in advarics and are processed by branch staff just like a regular POS transaction. This keeps the workflow familiar for your team.
What image data is transferred for marketplace listings?
DezemberHub uses multiple image sources: images stored directly in advarics.retail, as well as supplier images transmitted via the BTE Clearing Center or PRANKE. These are automatically used as listing images, scaled and assigned to meet marketplace requirements. You can also incorporate your own lifestyle images if needed.
Do I need to change anything in my advarics installation?
No. DezemberHub connects to your cloud instance via the existing advarics REST API. advarics is built API-first, so the connection can be set up in a structured way. You don't need to purchase any additional modules, and your workflows remain familiar. advarics stays your core system.
How are sizes and colors prepared for different marketplaces?
Each marketplace has its own taxonomy for fashion attributes. Amazon Fashion, OTTO Fashion, Zalando, and About You each require different field names and value sets. DezemberHub automatically translates your advarics size and color data into the respective format. This applies to EU, UK, and US sizing systems, color names, material specifications, and fit notes. No manual mapping by your staff.
How much does the advarics marketplace connection cost?
You start with a 30-day free trial, using only your email address and without any payment details. For the Connector, you then receive a custom quote on request, tailored to your setup. No setup fee, no minimum contract term. The pilot phase is included in the project.
Is there a pilot phase before go-live?
Yes, you can test DezemberHub without any obligation. We set up listings together with you, review size ranges and product families, test sample orders, and configure shipping label printing. Once the processes run smoothly, we go live.
Tailored to your advarics setup
DezemberHub Connector
How the marketplace connection works technically and what it costs.
advarics alternative
advarics and DezemberHub as a core system: a factual comparison.
All marketplaces
Over 50 marketplaces and channels you can connect with advarics.
Pricing
€50 base fee plus €50 per concurrent POS. Revenue and number of branches don't matter.
advarics stays your central system. DezemberHub brings your range to the marketplaces.
Amazon, OTTO, Kaufland, Zalando, About You, and 50+ more channels. Cloud-to-cloud, with personal support and a clean pilot phase.