Connect EBG-Data with OTTO Market: sell store inventory online, without switching systems
You sell shoes or fashion and manage your stores with EBG-Data (IPOS)? OTTO Market puts your products in front of a high-purchasing audience. The DezemberHub Connector links both systems automatically, without interfering with your existing processes and without requiring a second warehouse.
EBG-Data, known for the POS and ERP system IPOS, is established software for fashion and shoe retail. Many specialty retailers use it to manage their stores, inventory, and purchasing. For those looking to generate additional online revenue without giving up their familiar system, OTTO Market is a natural fit.
In short: you connect EBG-Data with OTTO Market via the DezemberHub Connector. EBG-Data remains your central data source for stores, inventory, and purchasing. The Connector translates this data into the OTTO format, keeps inventory up to date, and pulls incoming orders back into your system. No second warehouse and no additional e-commerce software required.
The timing is right: EBG-Data was sold by ANWR Group to TSS Group in June 2026 (Source: schuhkurier). If you are already thinking about the future of your POS software, OTTO lets you build an additional sales channel before a bigger decision is due.
What data flows between EBG-Data and OTTO?
DezemberHub's EBG-Data OTTO interface connects your POS system to the OTTO Partner API and synchronizes all relevant data:
Store inventory for OTTO
EBG-Data manages inventory per store. DezemberHub aggregates this inventory and reports the available quantity to OTTO. You decide which stores serve as online fulfillment locations. This way, your floor space works double duty: in-store and online.
Capturing orders in EBG-Data
OTTO orders are automatically imported into EBG-Data. Your store staff can immediately see which items need to be picked for online fulfillment. Processing follows familiar EBG-Data workflows.
Product data & categories
Master product data from EBG-Data, such as descriptions, EAN codes, sizes, colors, and materials, is automatically converted into the OTTO format. DezemberHub maps your EBG-Data product groups to OTTO categories and ensures correct attribute assignment.
Pricing & margins
Selling prices from EBG-Data are transmitted to OTTO. Optionally, you can define OTTO-specific prices, for example to account for the OTTO commission without changing your in-store prices.
The path to the EBG-Data OTTO integration
The setup process is designed for retailers and can be implemented smoothly even without an in-house IT department:
Assessment of your EBG-Data system
We analyze your EBG-Data installation: which stores are set up? How is your master product data structured? Are you already using EBG-Data interfaces for other purposes? This forms the basis for the adapter plan.
OTTO onboarding & adapter development
Alongside adapter development, we support you through the OTTO Partner onboarding process. We ensure your product data meets OTTO's quality requirements, as OTTO reviews new partners carefully. The adapter connects EBG-Data exports to the OTTO Partner API.
Pilot phase & activation
We start with a small product selection on OTTO. Once listings, inventory synchronization, and order import are running smoothly, we expand to your full range. Many retailers go live after a short pilot phase.
What EBG-Data retailers can achieve with OTTO
The combination of EBG-Data and OTTO offers brick-and-mortar fashion retailers concrete advantages:
- Use your floor space as a warehouse: Your store inventory is already on the floor. Through OTTO, you can offer this stock to a much larger audience without setting up a separate online warehouse.
- The right environment for quality brands: OTTO offers a curated environment that suits many brand manufacturers and specialty retailers in the fashion segment.
- Assortment and brand image front and center: On OTTO, product presentation, brand appearance, and assortment quality play a central role. This benefits specialty retailers who differentiate themselves through their product range.
- POS system remains untouched: EBG-Data keeps running as usual. Your store staff will barely notice a difference, except that online orders occasionally come in for fulfillment.
Supported features at a glance
| Function | Status |
|---|---|
| Product export with sizes/colors | ✓ |
| Store inventory aggregation | ✓ |
| Order import to EBG-Data | ✓ |
| Shipment tracking to OTTO | ✓ |
| OTTO category mapping | ✓ |
| Channel-specific pricing | ✓ |
| Return processing | ✓ |
| OTTO Advertising | On request |
Frequently asked questions about the EBG-Data OTTO integration
Can I really sell on OTTO with EBG-Data?
Yes. The DezemberHub Connector links EBG-Data (IPOS) to OTTO Market. No additional e-commerce software is required. Your POS system remains the central data source, the Connector translates your data into the OTTO format, and routes orders back into your system.
What requirements do I need to meet for OTTO Market?
OTTO reviews each partner individually. You need a registered business, a professional product range, and a willingness to comply with OTTO's quality standards. DezemberHub guides you through the onboarding process and ensures your product data meets the requirements.
Can my store inventory accidentally be oversold?
The Connector synchronizes inventory at short intervals. In addition, you can set safety buffers so that, for example, only inventory of 2 or more units is available online. This ensures there is always enough stock for walk-in customers in your store.
Do I need to set up a dedicated online warehouse for OTTO?
No. You sell directly from your store inventory. The Connector aggregates quantities from EBG-Data and reports the available stock to OTTO. Your retail floor simultaneously serves as the warehouse for the online channel.
Will anything change in my EBG-Data system?
EBG-Data (IPOS) continues to run unchanged. The Connector builds on the existing interfaces rather than intervening in your workflows. Your staff work as they always have and pick incoming OTTO orders using familiar processes.
What does the EBG-Data OTTO integration cost?
The DezemberHub Connector is billed on a usage basis, and we prepare a tailored offer after a brief consultation. What matters is the number of stores, product volume, and desired level of automation. Revenue, number of stores, or headcount do not factor into the base fee.