Connect EBG-Data with Amazon: your store range on the largest marketplace
You run your business with EBG-Data (IPOS) and want to sell on Amazon without maintaining a second system? The DezemberHub Connector automatically links your POS system to Amazon, sells from your store inventory and pulls orders back into your system.
In short: you connect EBG-Data (IPOS) to your Amazon seller account via the DezemberHub Connector. EBG-Data remains your central data source for stores, stock and purchasing. The Connector matches your articles by EAN to the right Amazon listings (ASINs), keeps the available quantities up to date and feeds incoming Amazon orders back into your system. No second warehouse, no additional e-commerce software.
Amazon is the marketplace with the widest reach in the German-speaking region. For footwear and fashion retailers that means a huge, purchase-ready audience, but also clear rules for product data, delivery times and shipping metrics. The Connector handles exactly this translation work between your POS system and Amazon.
The timing is right: EBG-Data was sold by ANWR Group to TSS Group in June 2026 (Source: schuhkurier). If you are already thinking about the future of your POS software, you can build an additional sales channel with Amazon before a bigger decision is due.
Which data flows between EBG-Data and Amazon?
The EBG-Data Amazon interface from DezemberHub connects your POS system to the Amazon SP-API and synchronizes all relevant data:
Store inventory as your Amazon warehouse
EBG-Data manages stock per store. DezemberHub aggregates it and reports the sellable quantity to Amazon (merchant-fulfilled). You sell directly from your sales floor, without storing goods at Amazon.
Capturing orders in EBG-Data
Amazon orders are imported into EBG-Data automatically. Your staff immediately see which articles need to be picked and shipped, through familiar EBG-Data processes.
EAN-to-ASIN matching
Branded articles in footwear and fashion retail usually have an EAN. DezemberHub matches your EBG-Data articles by EAN to existing Amazon ASINs. For your own articles, the Connector creates new listings with sizes, colors and attributes.
Prices & delivery times
Sales prices from EBG-Data are transmitted to Amazon, optionally with an Amazon-specific markup for the commission. Realistic handling and delivery times can be set per channel so that your shipping metrics stay clean.
The path to the EBG-Data Amazon connection
The setup process is designed for retailers and can be implemented smoothly even without an in-house IT department:
Assessment of your EBG-Data system
We analyze your EBG-Data installation: store structure, article master data and above all the EAN maintenance, because clean EANs are the key to ASIN matching on Amazon. The adapter plan is built on this basis.
Seller Central onboarding & ASIN matching
We connect the Connector to your seller account via the Amazon SP-API and match your articles by EAN to existing ASINs. For articles without a matching hit, we create new listings, including size and color variants.
Pilot phase & scaling
We start with a small product selection. Once stock synchronization, delivery promise and order import run cleanly, we expand to your full product range. This keeps your Amazon metrics healthy from the start.
What EBG-Data retailers achieve on Amazon
- Maximum reach: Amazon puts your store goods in front of the largest purchase-ready audience in the German-speaking region, without you having to build your own reach.
- Shipping from the store, without FBA storage: You sell merchant-fulfilled directly from your stock. No advance storage at Amazon, no tied-up goods, no second warehouse.
- Fast listing via EANs: Branded articles often already exist as an ASIN via their EAN. This gets you online faster than with manually maintained listings.
- POS system remains untouched: EBG-Data continues to run as usual. The Connector builds on the existing interfaces instead of interfering with your workflows.
What matters most on Amazon
Amazon rates sellers strictly by shipping and service metrics (on-time shipping, valid tracking, low cancellation rate). Because the Connector sells from real store inventory and sets shipping times realistically, you avoid overselling and late shipments, the most common reasons for account problems.
Repricing: win the Buy Box without sacrificing your margin
On Amazon, the Buy Box (the add-to-cart field) mainly decides who makes the sale. For branded articles offered by several retailers, it depends heavily on price. Specialized repricing tools therefore adjust the price to the competition automatically, but usually cost an extra 50 to 200 € per month and know neither your real purchase price nor your store inventory.
DezemberHub brings repricing directly into the inventory management: the Connector adjusts your Amazon price rule-based, for example aligned to the cheapest competitor, but always within fixed min/max limits from your costing. This secures the Buy Box without sliding into a downward spiral, which rule-based prices without a hard floor easily fall into.
Margin first
A hard price floor from your costing, including Amazon commission and shipping, is never undercut. No sale below your target margin.
Rule-based & transparent
You define the rule yourself: align to the cheapest competitor, keep a distance or reprice only certain brands. Transparent instead of a black box.
Stock included
Because the Connector knows your store inventory, only what is really available gets repriced. No bait price for goods that have long been sold in the store.
Rule-based repricing with margin protection is part of the price synchronization. More complex, algorithmic strategies such as Buy Box probability and dynamic competitor analysis are set up on request.
Supported features at a glance
| Function | Status |
|---|---|
| EAN-to-ASIN matching | ✓ |
| Store inventory aggregation | ✓ |
| Order import to EBG-Data | ✓ |
| Shipment tracking to Amazon | ✓ |
| Creation of new listings (sizes/colors) | ✓ |
| Channel-specific pricing | ✓ |
| Rule-based repricing with margin protection | ✓ |
| Return processing | ✓ |
| Fulfillment by Amazon (FBA) | On request |
Frequently asked questions about the EBG-Data Amazon connection
Can I really sell on Amazon with EBG-Data?
Yes. The DezemberHub Connector links EBG-Data (IPOS) to your seller account via the Amazon SP-API. Your POS system remains the central data source, the Connector translates your data into the Amazon format and feeds orders back into your system.
Do I have to store my goods at Amazon (FBA)?
No. The standard is merchant-fulfilled: you sell directly from your store inventory and ship yourself. Fulfillment by Amazon (FBA) is possible on request but not necessary.
How do my articles reach the right Amazon listings?
Via the EAN. The Connector matches your EBG-Data articles by EAN to existing ASINs. For articles without a matching hit, it creates new listings including size and color variants.
Can my store inventory accidentally be oversold?
The Connector synchronizes stock at short intervals, and you can set safety buffers so that, for example, only stock of 2 or more is available online. This keeps enough goods in the store for your walk-in customers.
Do you offer repricing for Amazon?
Yes, rule-based and margin-safe. The Connector adjusts your Amazon price to the competition according to your rules, while keeping a fixed price floor from your costing. This wins you the Buy Box without slipping below your target margin. Algorithmic strategies are set up on request.
Will anything change in my EBG-Data system?
EBG-Data (IPOS) continues to run unchanged. The Connector builds on the existing interfaces. Your staff pick incoming Amazon orders through familiar processes.
What does the EBG-Data Amazon connection cost?
The DezemberHub Connector is billed on a usage basis; we prepare the quote individually after a short consultation. The decisive factors are the number of stores, the article volume and the desired depth of automation.