Connect EBG-Data with Kaufland.de: store goods on the German marketplace
You manage your stores with EBG-Data (IPOS) and are looking for an online channel with German reach and manageable competition? Kaufland.de is growing fast. The DezemberHub Connector links your POS system automatically, sells from your store inventory and pulls orders back into your system.
In short: you connect EBG-Data (IPOS) to your Kaufland seller account via the DezemberHub Connector. EBG-Data remains your central data source for stores, stock and purchasing. The Connector lists your articles by EAN on Kaufland.de, keeps the stock up to date and feeds incoming orders back into your system. No second warehouse, no additional e-commerce software.
Kaufland.de (formerly real.de) belongs to the Schwarz Group and is one of the fastest growing marketplaces in Germany. For specialist retailers the competition there is often lower than on Amazon, and the audience is German-speaking and eager to buy. Listing works, similar to Amazon, largely via the EAN: you attach to an existing product or create a new one.
The timing is right: EBG-Data was sold by ANWR Group to TSS Group in June 2026 (Source: schuhkurier). If you are already thinking about the future of your POS software, you can build an additional sales channel with Kaufland before a bigger decision is due.
Which data flows between EBG-Data and Kaufland?
The EBG-Data Kaufland interface from DezemberHub connects your POS system to the Kaufland Marketplace API and synchronizes all relevant data:
Store inventory for Kaufland
EBG-Data manages stock per store. DezemberHub aggregates it and reports the sellable quantity to Kaufland. You sell directly from your sales floor, without storing goods in advance.
Capturing orders in EBG-Data
Kaufland orders are imported into EBG-Data automatically. Your staff immediately see which articles need to be picked and shipped, through familiar EBG-Data processes.
EAN listing & categories
The Connector matches your EBG-Data articles by EAN to existing Kaufland products or creates new ones, including sizes, colors and attributes. Your merchandise groups are mapped to the Kaufland categories.
Pricing & margins
Sales prices from EBG-Data are transmitted to Kaufland, optionally with a channel-specific markup for the commission, without you changing your in-store prices.
The path to the EBG-Data Kaufland connection
The setup process is designed for retailers and can be implemented smoothly even without an in-house IT department:
Assessment of your EBG-Data system
We analyze your EBG-Data installation: store structure, article master data and EAN maintenance, because clean EANs are the key to listing on Kaufland. The adapter plan is built on this basis.
Kaufland onboarding & product mapping
We connect the Connector to your seller account via the Kaufland Marketplace API, match your articles by EAN to existing products and map your merchandise groups to the Kaufland categories.
Pilot phase & scaling
We start with a small product selection. Once listings, stock synchronization and order import run cleanly, we expand to your full product range.
What EBG-Data retailers achieve on Kaufland
- Lower competition than on Amazon: Kaufland.de is younger and less saturated. For many specialist retailers, the visibility per article is therefore better.
- German reach through the Schwarz Group: Kaufland.de puts your goods in front of a large, German-speaking audience, with the option to later sell to the Czech Republic, Slovakia and Poland as well.
- Use your floor space as a warehouse: Your store inventory is already in the shop. Through Kaufland you offer it to a larger audience, without a separate online warehouse.
- POS system remains untouched: EBG-Data continues to run as usual. The Connector builds on the existing interfaces instead of interfering with your workflows.
Supported features at a glance
| Function | Status |
|---|---|
| EAN listing with sizes/colors | ✓ |
| Store inventory aggregation | ✓ |
| Order import to EBG-Data | ✓ |
| Shipment tracking to Kaufland | ✓ |
| Kaufland category mapping | ✓ |
| Channel-specific pricing | ✓ |
| Return processing | ✓ |
| Selling in CZ/SK/PL | On request |
Frequently asked questions about the EBG-Data Kaufland connection
Can I really sell on Kaufland.de with EBG-Data?
Yes. The DezemberHub Connector links EBG-Data (IPOS) to your seller account via the Kaufland Marketplace API. Your POS system remains the central data source, the Connector translates your data into the Kaufland format and feeds orders back into your system.
How are my articles listed on Kaufland?
Via the EAN. The Connector attaches your articles to existing Kaufland products or creates new listings including size and color variants. Your merchandise groups are mapped to the Kaufland categories.
Is the competition on Kaufland lower than on Amazon?
Kaufland.de is younger and less saturated than Amazon. For many specialist retailers the visibility per article is therefore better, especially when starting out. This is not a binding promise, but for many product ranges it is a good, complementary channel.
Can my store inventory accidentally be oversold?
The Connector synchronizes stock at short intervals, and you can set safety buffers so that, for example, only stock of 2 or more is available online. This keeps enough goods in the store for your walk-in customers.
Will anything change in my EBG-Data system?
EBG-Data (IPOS) continues to run unchanged. The Connector builds on the existing interfaces. Your staff pick incoming Kaufland orders through familiar processes.
What does the EBG-Data Kaufland connection cost?
The DezemberHub Connector is billed on a usage basis; we prepare the quote individually after a short consultation. The decisive factors are the number of stores, the article volume and the desired depth of automation.