Connect EBG-Data with the Zalando Partner Program: your full product range on Zalando

You run your business with EBG-Data (IPOS) and want to make the most of Zalando, not just the branch stock from Connected Retail? The DezemberHub Connector couples your system to the Zalando Partner Program (zDirect) and brings your entire assortment to one of the largest fashion marketplaces in the DACH region.

Updated: July 2026 6 min read By DezemberHub Team

In short: you connect EBG-Data (IPOS) to the Zalando Partner Program via the DezemberHub Connector. EBG-Data remains your central data source. The Connector transfers your product range to Zalando, keeps stock up to date and feeds orders back into your system. No second warehouse, no additional e-commerce software.

Connected Retail or Partner Program?

Important for context: Zalando offers two routes. Via Connected Retail you sell your branch stock, via the Zalando Partner Program (zDirect) your full assortment, including warehouse goods and own brands, with your own price and assortment sovereignty. It is exactly this Partner Program that the DezemberHub Connector connects to EBG-Data. If you already use Connected Retail, it can stay active in parallel.

Zalando is one of the highest-reach fashion marketplaces in the DACH region, with an audience that searches specifically for shoes and fashion. For brands and specialist retailers this is a highly relevant environment, though with clear requirements for product data, sizes and brand approvals.

Which data flows between EBG-Data and Zalando?

The EBG-Data Zalando interface from DezemberHub connects your system to the Zalando API and synchronizes all relevant data:

Full product range, not just the store

Through the Partner Program you transfer your entire product range to Zalando, including warehouse stock and private labels, not just the store articles connected via Connected Retail.

Stock from store and warehouse

Your stock sits in EBG-Data per location. DezemberHub aggregates branch and warehouse stock and reports the available quantity per size to Zalando.

Capturing orders in EBG-Data

Zalando orders are imported into EBG-Data automatically. Your staff pick through familiar processes, including returns processing.

Fashion attributes & sizes

Zalando requires clean fashion attributes (brand, material, size system, color). The Connector maps your EBG-Data master data to the Zalando requirements.

The path to the EBG-Data Zalando connection

The setup process is tailored to fashion retailers and can be implemented well even without an IT department:

1

Assessment and target picture

We clarify whether you already use Zalando via Connected Retail and analyze your EBG-Data installation: product range, brands, sizes and stock. The plan for the Partner Program is derived from that.

2

Partner onboarding & brand approval

We guide you through the Zalando partner onboarding (zDirect) and clarify the brand approvals, because Zalando reviews brands and product data carefully. The Connector is connected to the Zalando API.

3

Pilot phase & scaling

We start with approved brands and a product selection. Once listings, stock synchronization and order import run cleanly, we expand to your full product range.

What EBG-Data retailers achieve on Zalando

  • More than Connected Retail: You sell your full product range through the Partner Program, not just the store goods. Connected Retail can stay active in parallel.
  • Reach in the right environment: Zalando is one of the largest fashion marketplaces in the DACH region. The audience searches specifically for shoes and fashion, ideal for specialist retailers and brands.
  • Store and warehouse combined: The Connector bundles stock from stores and warehouse, so that more sellable goods are online, without duplicate maintenance.
  • POS system remains untouched: EBG-Data keeps running as usual. The Connector works with the data from your system instead of intervening in your processes.

Supported features at a glance

Swipe to see all columns

Function Status
Product range via Partner Program (zDirect)
Stock from store and warehouse
Order import to EBG-Data
Fashion attributes & size mapping
Return processing
Parallel operation with Connected Retail
Zalando Fulfillment Solutions (ZFS)On request

Frequently asked questions about the EBG-Data Zalando connection

We already use Zalando via Connected Retail. What does DezemberHub add?

Connected Retail sells your store inventory on Zalando. Through the Zalando Partner Program (zDirect) you additionally sell your full product range, including warehouse stock and private labels, with your own assortment and pricing control. The DezemberHub Connector connects this Partner Program to EBG-Data. Connected Retail can stay active in parallel.

Can I really sell through the Zalando Partner Program with EBG-Data?

Yes. The DezemberHub Connector links EBG-Data (IPOS) to the Partner Program via the Zalando API. Your system remains the central data source, the Connector translates your data into the Zalando format and feeds orders back.

What are the requirements at Zalando?

Zalando reviews brands and product data carefully and requires clean fashion attributes (brand, material, size system). DezemberHub guides the onboarding and maps your EBG-Data master data to the Zalando requirements.

Are store and warehouse stock merged?

Yes. The Connector aggregates stock from stores and warehouse and reports the available quantity per size to Zalando. This puts more sellable goods online, without duplicate maintenance and without overselling.

Will anything change in my EBG-Data system?

EBG-Data (IPOS) keeps running unchanged. The Connector works with the data from your system. Your staff pick incoming Zalando orders through familiar processes.

What does the EBG-Data Zalando connection cost?

The DezemberHub Connector is billed on a usage basis; we prepare the quote individually after a short consultation. The decisive factors are the size of the product range, the number of locations and the desired depth of automation.

Ready to bring your product range to Zalando?

Start for free and test DezemberHub for 30 days, without payment details and without automatic renewal. Or call us and we will work out together how to use Zalando beyond Connected Retail.

Mo–Fr 9–17 Uhr · Free and non-binding

Personal advice, no hold music, no sales pressure.

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