JTL pricing 2026: What's changing and what options retailers have
New package structure since April 1, 2026, eazyAuction order packages and the 3-system chain for Zalando: what this means for small fashion and shoe retailers.
In short: JTL-Wawi itself is available from a free starter edition, with ongoing costs arising from three components: the chosen edition, eazyAuction order packages for marketplaces, and external connectors for channels like Zalando. On April 1, 2026, JTL restructured its pricing and package offering. This article shows the current packages, what marketplace connections cost, and where additional costs arise for fashion and shoe retailers.
The JTL package structure since April 1, 2026
JTL offers its ERP system in several editions. The entry level remains free, with packages scaling up by feature scope:
Swipe to see all columns
| Edition | Price per month | Assessment |
|---|---|---|
| JTL Start | Free | Entry level for founders and small retailers |
| JTL Advanced | 99 EUR | Extended features, including JTL-Shop Standard license |
| JTL Pro | 329 EUR | Positioned by JTL as the recommended option |
| JTL Enterprise | On request | Unlimited orders, custom features |
The editions are just the foundation. Anyone selling on marketplaces also encounters the eazyAuction order packages. And this is precisely where the bill becomes more complex for many retailers than the package overview initially suggests. The new structure is being actively discussed in the JTL forum accordingly.
eazyAuction: What marketplace connections cost
eazyAuction is the marketplace interface integrated into JTL-Wawi. It natively covers Amazon, eBay, OTTO Market, Kaufland, MediaMarktSaturn and voelkner, among others, and is billed via order packages. Billing is based on transactions on the marketplace account:
Swipe to see all columns
| Order package | Price per month |
|---|---|
| 100 orders | 19 EUR |
| 2,500 orders (Amazon/eBay, common configuration) | up to 139 EUR |
| 10,000 orders | 629 EUR |
| Amazon/eBay Flat | 399 EUR |
One advantage: the packages are cancellable monthly with no minimum contract term. However, it is important to know what eazyAuction does not cover: Zalando, About You and Limango are not natively included, nor are industry-specific platforms such as schuhe.de. For fashion and shoe retailers, these are often exactly the channels that matter most.
Zalando and About You with JTL: Why three systems are needed
Anyone who wants to sell on Zalando or About You with JTL-Wawi typically ends up with a chain of multiple systems in practice: JTL-Wawi is connected via the Unicorn 2 connector to the middleware Tradebyte (TB.One, a Zalando subsidiary), which in turn connects to the marketplace.
Typical setup for Zalando with JTL
JTL-Wawi → Unicorn 2 → Tradebyte → Zalando / About You
- • Unicorn 2 (marcos software): Single license 29.99 EUR/month for one marketplace, multi-license 74.99 EUR/month, plus a one-time setup fee of 99.99 EUR
- • Tradebyte (TB.One): Terms depend on the marketplace and are not public; they come on top
- • Result: three or more systems, multiple contracts, multiple contacts, and multiple potential points of failure
Calculation example: small fashion or shoe retailer
Let us take a small retailer with a physical store who sells on Amazon and eBay and wants to add Zalando. A possible configuration based on publicly stated prices:
Swipe to see all columns
| Component | Cost per month |
|---|---|
| JTL Advanced Edition | 99 EUR |
| eazyAuction order package (Amazon/eBay, up to 2,500 orders) | up to 139 EUR |
| Unicorn 2 single license for Zalando (plus 99.99 EUR one-time setup) | 29.99 EUR |
| Tradebyte terms | Not public, comes on top |
| Subtotal (excluding Tradebyte) | approx. 268 EUR |
The example is intentionally simplified: depending on order volume, edition and chosen modules, the bill will differ. Tradebyte costs are not included because they are not public. The key point: total costs are made up of several components from multiple vendors, and it is the fashion channels in particular that drive complexity and overall price.
Three options for fashion and shoe retailers
- Stay with JTL and review the packages: If your setup is running smoothly and you primarily serve Amazon and eBay, JTL with eazyAuction is a well-established combination. Check whether your edition and order package still match your actual volume.
- Add missing channels in a targeted way: For Zalando, About You or schuhe.de, you can add a middleware rather than replacing your entire setup. When doing so, compare the total cost of the chain, not just the price of the individual connector.
- Question the overall setup: If you are already juggling multiple systems and contracts, it is worth looking at solutions that cover ERP, POS and marketplace integration from a single source. To do this, add up all the components and compare on an annual basis. For specialty retail specifically, we have summarized the requirements for shoe retail and fashion retail .
Our take
Transparency: this is our own recommendation
This article comes from DezemberHub, so we have a stake in this. Our model is deliberately structured differently: a fixed base price plus a fixed price per concurrent POS. Revenue, number of locations and headcount play no role in pricing. The AI assistant is included in the base price, prices are public and you can cancel monthly with no setup costs. Marketplace selling is an optional, usage-based module available on request. Whether that fits you better than your JTL setup depends on your volume and your channels.
You can find the direct comparison in our JTL-Wawi Alternative, all packages are transparently listed on the pricing overview.
30 days free trial, no payment details, ends automatically.
Conclusion
The new JTL structure since April 2026 keeps entry free but distributes ongoing costs across editions, order packages and external connectors. For small fashion and shoe retailers, the advice is: work through your specific configuration once in full, including all components for Zalando and similar channels. Only then can you reliably assess whether your current setup is still the right fit.
Frequently asked questions
What does JTL-Wawi cost since 2026?
JTL-Wawi is available from a free starter edition. Beyond that, editions cost 99 EUR (Advanced) or 329 EUR (Pro) per month according to vendor statements (as of June 2026), with Enterprise on request. The editions are just the foundation: anyone selling on marketplaces pays additionally for eazyAuction order packages.
What does eazyAuction cost with JTL?
eazyAuction is billed via order packages. According to vendor statements, these start at 19 EUR per month for 100 orders and go up to 629 EUR for 10,000 orders, with Amazon/eBay flat options at 399 EUR. The packages are cancellable monthly.
Does JTL-Wawi support Zalando and About You natively?
No. Zalando, About You and Limango are not natively included in eazyAuction. In practice, a chain of JTL-Wawi, the Unicorn 2 connector, and the Tradebyte (TB.One) middleware is required before the marketplace is connected. This means multiple systems, contracts and contacts.
Why did JTL change its prices on April 1, 2026?
JTL restructured its pricing and package offering on April 1, 2026. The entry level remains free, but ongoing costs are distributed across editions, eazyAuction order packages and external connectors. For exact, binding terms, jtl-software.com is the authoritative source.
How does DezemberHub differ from JTL in terms of pricing?
DezemberHub charges a fixed base price plus a fixed price per concurrent POS. Revenue, number of locations and headcount play no role. ERP, POS and marketplace integration come from a single source, and the AI assistant is included in the base price. Marketplace selling is an optional, usage-based module available on request.