JTL pricing 2026: What's changing and what options retailers have
New package structure since April 1, 2026, order packages for marketplaces and the route to Zalando via a middleware: what this means for small fashion and shoe retailers.
In short: JTL-Wawi itself is, according to the provider, usable from a free Start edition. The ongoing costs are made up of several building blocks: the chosen edition, the order packages for marketplace orders and, for channels such as Zalando, additional systems such as middleware and connector. As of April 1, 2026, JTL-Software-GmbH reorganised its price and package structure. This article shows the current packages with source and date and where additional building blocks may become necessary for fashion and shoe retailers.
The JTL package structure since April 1, 2026
JTL offers its ERP in several editions. According to the provider, entry is free, above which the packages are tiered by feature scope. All information according to the provider's price page, as of July 2026:
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| Edition | Price per month | Assessment |
|---|---|---|
| JTL Start | from 0 EUR | Free entry according to the provider |
| JTL Advanced | from 119 EUR | According to the provider, incl. Pro shop with unlimited items |
| JTL Pro | from 369 EUR | Designated by the provider as the "Popular edition" |
| JTL Enterprise | On request | Terms on request from the provider |
The editions are only the basis. Anyone who sells on marketplaces additionally comes into contact with the order packages for marketplace orders.
eazyAuction: What marketplace connections cost
JTL runs its marketplace integration under the name eazyAuction. On the provider's price page, connected marketplaces listed include Amazon, eBay, OTTO, Kaufland Global Marketplace, MediaMarktSaturn and voelkner (as of July 2026). Orders that do not come from your own shop or POS are billed by the provider via monthly order packages:
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| Order package | Price per month |
|---|---|
| 100 orders | 25 EUR |
| 250 orders | 45 EUR |
| 1,000 orders | 129 EUR |
| 2,500 orders | 259 EUR |
| 10,000 orders | 699 EUR |
Once the booked allowance is used up, according to the price page the provider charges a surcharge per further order, which varies depending on the package. Important for planning: Zalando and About You were not listed in the marketplace overview of the provider's price page (as of July 2026). For fashion and shoe retailers, these are often exactly the channels that matter.
Zalando and About You with JTL-Wawi: the route via a middleware
Zalando and About You were not listed in the marketplace overview of the JTL price page (as of July 2026). Anyone who wants to connect these platforms can do so via a middleware such as Tradebyte (TB.One): according to the provider, it connects with over 90 retailers and marketplaces, including Zalando and About You. Between the ERP and the middleware an additional interface or connector is needed, so that a chain of several systems arises.
Possible setup for Zalando with JTL-Wawi
JTL-Wawi → Connector → Tradebyte (TB.One) → Zalando / About You
- • Tradebyte (TB.One): according to the provider, connects with over 90 retailers and marketplaces; a public price list could not be found on tradebyte.com (as of July 2026)
- • Connector between JTL-Wawi and middleware: terms depending on the provider, to be requested from the respective provider
- • Result: several systems, several contracts and several contacts
Calculation example: small fashion or shoe retailer
Take a small retailer with their own store who sells on Amazon and eBay and additionally wants to connect Zalando. A possible configuration based on the provider's price page (as of July 2026):
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| Component | Cost per month |
|---|---|
| JTL Advanced Edition | from 119 EUR |
| Order package (up to 250 marketplace orders) | 45 EUR |
| Middleware and connector for Zalando | Partly not public, added on top |
| Subtotal (JTL building blocks only) | from approx. 164 EUR |
The example is deliberately simplified: depending on order volume, edition and chosen modules, the bill turns out differently. The costs for middleware and connector are not included, because they are partly not public and must be requested from the respective provider. What remains to be noted: the total cost is made up of several building blocks from several providers.
Three options for fashion and shoe retailers
- Stay with JTL and review the packages: If your setup is running and you mainly serve Amazon and eBay, check whether your edition and your order package still fit your actual volume.
- Add missing channels in a targeted way: For Zalando, About You or schuhe.de, you can add a middleware rather than replacing your entire setup. When doing so, compare the total cost of the chain, not just the price of the individual connector.
- Question the overall setup: If you are already juggling multiple systems and contracts, it is worth looking at solutions that cover ERP, POS and marketplace integration from a single source. To do this, add up all the components and compare on an annual basis. For specialty retail specifically, we have summarized the requirements for shoe retail and fashion retail .
Our take
Transparency: this is our own recommendation
This article comes from DezemberHub, so we are a party. Our model is deliberately simple: a fixed base price plus a fixed price per parallel POS. Branch revenue, number of branches and number of employees play no role in the price. The AI assistant is included in the base price, the prices are public and can be cancelled monthly, and no setup costs apply. Marketplace selling is an optional, usage-based module on request. Whether this fits you depends on your volume and your channels.
You'll find more about this on our page DezemberHub as a JTL-Wawi alternative, all packages are transparently listed on the pricing overview.
30-day free trial, with just an email address, no payment details. No automatic renewal.
Conclusion
Entry into JTL-Wawi is free according to the provider; the ongoing costs are made up of the edition, order packages and, where applicable, additional building blocks for channels such as Zalando. For small fashion and shoe retailers the following applies: calculate your specific configuration in full once, including all building blocks for Zalando and the like. Only then can you seriously assess whether your current setup is still the right one.
Frequently asked questions
What does JTL-Wawi cost since 2026?
JTL-Wawi is, according to the provider, usable from a free Start edition. Above that, according to the provider's price page (as of July 2026), the editions cost from 119 EUR (Advanced) or from 369 EUR (Pro) per month, Enterprise on request. The editions are only the basis: anyone who sells on marketplaces pays additionally for order packages. Only the information on jtl-software.com is binding.
What do the order packages cost at JTL?
Marketplace orders are billed via monthly order packages. According to the provider's price page (as of July 2026), these start at 25 EUR per month for 100 orders and go up to 699 EUR for 10,000 orders. Once the allowance is used up, the provider charges a surcharge per further order. Only the information on jtl-software.com is binding.
Does JTL-Wawi support Zalando and About You natively?
Zalando and About You were not listed in the marketplace overview of the JTL price page (as of July 2026). One possible route to these platforms is via a middleware such as Tradebyte (TB.One), which according to the provider connects with over 90 retailers and marketplaces, plus a connector between the ERP and the middleware. The information of the respective providers is binding.
What did JTL change on April 1, 2026?
JTL-Software-GmbH reorganised its price and package structure as of April 1, 2026. According to the provider, entry remains free, the ongoing costs are made up of editions and order packages. For the exact, binding terms, jtl-software.com is decisive.
How is DezemberHub's pricing model structured?
DezemberHub costs from €50 base fee per month plus €50 per simultaneously running POS. Branch revenue, number of branches and number of employees play no role. ERP, POS and marketplace integration come from one source, the AI assistant is included in the base price. Marketplace selling is an optional, usage-based module on request.