Five multichannel tools at a glance
PlentyONE, Magnalister, Channable, Billbee and DezemberHub: five approaches at a glance, with the questions that help you choose.
Anyone who wants to sell on Amazon, eBay, OTTO or Kaufland needs a tool that reliably consolidates product data, inventory and orders. Not every solution fits the same starting point. We assess five approaches with different focuses so you can quickly see which one fits your setup.
In brief: A multichannel tool connects your ERP system with multiple sales channels and synchronizes product data, inventory and orders across all marketplaces. This lets you manage products centrally once rather than handling each channel individually, and prevents overselling caused by incorrect stock levels.
A note in our own interest: this article comes from DezemberHub, a provider of a middleware solution. All information about other providers is based solely on their public self-descriptions (provider websites, as of April 2026). The article is not an independent product test and contains no assessment of other providers.
Why multichannel matters for many retailers
Amazon, eBay, OTTO, Zalando and Kaufland are among the most relevant channels for many retailers. Using multiple platforms increases reach but requires clean coordination of data and processes.
This is where multichannel tools come in: they connect your ERP system with the marketplaces and support product management, inventory tracking and order processing. Our overview of supported marketplaces.
The candidates at a glance
According to their providers, the five solutions pursue different approaches: all-in-one system, shop plugin, feed management, cloud order management and ERP connector. The following table summarises type and focus according to provider information.
Swipe to see all columns
| Tool | Type according to provider | Focus according to provider |
|---|---|---|
| PlentyONE | All-in-one system | ERP, shop and marketplaces in one |
| Magnalister | Shop plugin | Marketplace connection directly from the shop |
| Channable | Feed management | Product feeds for marketing channels |
| Billbee | Cloud order management | Orders, invoices and shipping in the cloud |
| DezemberHub Connector | ERP Connector | Connect marketplaces to your existing ERP system |
Source: public information from the respective providers on their websites, as of April 2026.
PlentyONE
According to the provider, PlentyONE describes itself as an all-in-one solution that combines ERP, shop system and marketplace integration. Details on features and terms can be found directly from the provider.
Magnalister
According to the provider, Magnalister is a plugin for shop systems such as WooCommerce, Shopware or Magento, with which marketplace integration is controlled directly from the shop. Details on features and terms can be found directly from the provider.
Channable
According to the provider, Channable is a feed management tool focused on product feeds for marketing channels. Details on features and terms can be found directly from the provider.
Billbee
According to the provider, Billbee is a cloud-based solution for order management, invoicing and marketplace integration, aimed at small and medium-sized retailers. Details on features and terms can be found directly from the provider.
DezemberHub Connector
The DezemberHub Connector is a middleware that deeply connects your existing ERP system with the marketplaces. Amazon, OTTO, Zalando, Kaufland, About You, and over 50 additional channels are connected directly, with real-time inventory sync and order import back into your system. Your familiar ERP system remains untouched: software should adapt to your store, not the other way around. If you do not bring an existing system, DezemberHub is also available as a complete system with its own ERP, POS and AI assistant. Both paths come from the same provider, and a later switch between them is possible without changing providers.
Strengths
- • Deep ERP integration without switching systems
- • Real-time inventory sync across all channels
- • Direct technical support from Germany
- • Personal setup and project support
Assessment
- • Setup with personal guidance, not pure self-service
- • Focus on the DACH market and shoe and fashion retail
More on the page for DezemberHub Connector.
Which Tool Fits Your Setup?
There is no blanket answer, it depends on your setup. The provider information in the table above and the providers' websites give you a first impression of the type and focus of each solution.
For our own product we can say it concretely: DezemberHub Connector: For retailers with an existing ERP system who want to connect marketplaces without switching systems and keep their inventory in sync in real time.
Conclusion
Choosing the right multichannel tool depends on your individual requirements. These questions are key:
- Do you want to keep your existing ERP system?
- How important is personal support to you?
- What is your order volume?
- Which marketplaces are relevant to you?
Check several options before you decide. Many providers offer trial periods or demo calls for this. If you're looking for an ERP with POS for shoe and fashion retail, you'll find more information in our overview of alternatives. You'll find the terms on the pricing overview.
Frequently asked questions
What is a multichannel tool?
A multichannel tool connects your ERP system with multiple sales channels and synchronizes product data, inventory, and orders across all marketplaces. This way you manage products centrally just once and avoid overselling due to incorrect stock levels.
Which multichannel tool fits my setup?
It depends on your setup. First clarify whether you want to keep your existing ERP, how high your order volume is and which marketplaces you want to connect. The type and focus of each solution can be found in the public provider information. The DezemberHub Connector is built for retailers who want to keep their existing ERP and connect marketplaces without a system switch.
Do I need to switch my existing system to connect to marketplaces?
No. The DezemberHub Connector connects Amazon, OTTO, Zalando, Kaufland, and over 50 additional marketplaces to your existing ERP system. Your familiar system remains intact, and the Connector supplements it as a bridge to the channels.
What does the DezemberHub Connector cost?
The DezemberHub Connector is offered usage-based and on request. The trial starts with just your email address, no payment details, runs for 30 days and ends automatically. No automatic renewal.
Can I try a multichannel tool for free?
Yes. At DezemberHub you start the trial exclusively with your email address, no payment details and no contract commitment. The phase runs for 30 days. No automatic renewal.
Start DezemberHub for free
Keep your existing ERP system and add marketplaces. The trial period starts with your email address, runs for 30 days, no payment details required and no contractual commitment. No automatic renewal.
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