Five multichannel tools at a glance
PlentyONE, Magnalister, Channable, Billbee and DezemberHub: what can each tool do, and which one fits your setup?
Anyone who wants to sell on Amazon, eBay, OTTO or Kaufland needs a tool that reliably consolidates product data, inventory and orders. Not every solution fits the same starting point. We assess five approaches with different focuses so you can quickly see which one fits your setup.
In brief: A multichannel tool connects your ERP system with multiple sales channels and synchronizes product data, inventory and orders across all marketplaces. This lets you manage products centrally once rather than handling each channel individually, and prevents overselling caused by incorrect stock levels.
A note about us: this article comes from DezemberHub, a middleware solution provider. It is based on publicly available vendor information and our own research as of April 2026. This article is not an independent product review.
Why multichannel matters for many retailers
Amazon, eBay, OTTO, Zalando and Kaufland are among the most relevant channels for many retailers. Using multiple platforms increases reach but requires clean coordination of data and processes.
This is where multichannel tools come in: they connect your ERP system with the marketplaces and support product management, inventory tracking and order processing. Our overview of supported marketplaces.
The candidates at a glance
These five solutions take different approaches: all-in-one system, shop plugin, feed management, cloud order management and ERP connector. The table below summarizes type, focus and the matching setup at a glance.
Swipe to see all columns
| Tool | Type | Focus | Best for |
|---|---|---|---|
| PlentyONE | All-in-one system | ERP, shop and marketplaces in one | Teams that want to implement a complete system |
| Magnalister | Shop plugin | Marketplace connection directly from the shop | Shop operators using WooCommerce, Shopware or Magento |
| Channable | Feed management | Product feeds for marketing channels | Marketing teams focused on Google Shopping and campaigns |
| Billbee | Cloud order management | Orders, invoices and shipping in the cloud | Small retailers with manageable order volumes |
| DezemberHub Connector | ERP Connector | Connect marketplaces to your existing ERP system | Retailers who want to keep their system and add marketplaces without switching |
PlentyONE
PlentyONE is an all-in-one solution that combines ERP, shop system and marketplace integration. The system is widely used in the DACH region.
Benefits
- • Extensive feature set
- • Many marketplace integrations
- • Large community
Assessment
- • Implementation takes time
- • Often requires a full system change
- • For teams with clear all-in-one requirements
Magnalister
Magnalister is a plugin for shop systems such as WooCommerce, Shopware or Magento. The marketplace connection runs directly from within the shop.
Benefits
- • Affordable to get started
- • Direct shop integration
- • Easy installation
Assessment
- • Strongest in the shop environment
- • ERP connection only indirect
- • Support mostly via ticket or email
Channable
Channable is a feed management tool from the Netherlands that specializes in optimizing product feeds for marketing channels.
Benefits
- • Strong feed optimization
- • Many marketing channels
- • Flexible rules
Assessment
- • Order synchronization available, but the focus is on feeds
- • Central inventory control depends on the chosen setup
- • Strong focus on feeds and campaigns
Billbee
Billbee is a cloud-based multichannel solution for small and medium-sized retailers. The tool combines order management, invoicing, and marketplace integration.
Benefits
- • Easy to use
- • Affordable entry point
- • Good documentation
Assessment
- • Price and scope depend on order volume
- • ERP integration remains comparatively lean
- • For highly complex setups, more of an add-on than a core system
DezemberHub Connector
The DezemberHub Connector is a middleware that deeply connects your existing ERP system with the marketplaces. Amazon, OTTO, Zalando, Kaufland, About You, and over 50 additional channels are connected directly, with real-time inventory sync and order import back into your system. Your familiar ERP system remains untouched: software should adapt to your store, not the other way around.
Strengths
- • Deep ERP integration without switching systems
- • Real-time inventory sync across all channels
- • Direct technical support from Germany
- • Personal setup and project support
Assessment
- • Setup with personal guidance, not pure self-service
- • Focus on the DACH market and shoe and fashion retail
More on the page for DezemberHub Connector.
Which Tool Fits Your Setup?
- PlentyONE: For retailers looking for a complete system who can plan a process migration.
- Magnalister: For shop operators who want to manage their marketplace integration directly from within their shop.
- Channable: For marketing teams that want to manage feeds for Google Shopping and other channels.
- Billbee: For small retailers who want to get started with minimal effort.
- DezemberHub Connector: For retailers with an existing ERP system who want to connect marketplaces without switching systems and keep their inventory in sync in real time.
Conclusion
Choosing the right multichannel tool depends on your individual requirements. These questions are key:
- Do you want to keep your existing ERP system?
- How important is personal support to you?
- What is your order volume?
- Which marketplaces are relevant to you?
Evaluate multiple options before making a decision. Many providers offer trial periods or demo calls for this purpose. If you want to compare ERP and POS systems specifically for shoe and fashion retail, our provider comparison can help. You'll find the pricing on the pricing overview.
Frequently asked questions
What is a multichannel tool?
A multichannel tool connects your ERP system with multiple sales channels and synchronizes product data, inventory, and orders across all marketplaces. This way you manage products centrally just once and avoid overselling due to incorrect stock levels.
Which multichannel tool fits my setup?
PlentyONE is suited for a complete all-in-one system with process migration, Magnalister for shop operators, Channable for feed and marketing teams, Billbee for small retailers with manageable volumes, and the DezemberHub Connector for retailers who want to keep their existing ERP system and connect marketplaces without switching systems.
Do I need to switch my existing system to connect to marketplaces?
No. The DezemberHub Connector connects Amazon, OTTO, Zalando, Kaufland, and over 50 additional marketplaces to your existing ERP system. Your familiar system remains intact, and the Connector supplements it as a bridge to the channels.
What does the DezemberHub Connector cost?
The DezemberHub Connector is offered on a usage-based basis and available on request. The trial period starts with just your email address, no payment details required, runs for 30 days, and ends automatically without renewal.
Can I try a multichannel tool for free?
Yes. With DezemberHub you start the trial period with just your email address, no payment details and no contractual commitment. The trial runs for 30 days and does not renew automatically.
Start DezemberHub for free
Keep your existing ERP system and add marketplaces. The trial period starts with your email address, runs for 30 days, no payment details required and no contractual commitment.
Get started for free